How to promote a music band? Only 7 steps to success

Many young musicians, having created a group, face the fact that they cannot find their audience because they do not know what steps to take for promotion.

Today, we will lead a conversation about how to unleash a musical group and what actions will help to become popular.

The order of promotion of the musical group

1. Creating the image of the group. Having decided on the direction in which the group works, you need to create your own original image: name, stage costumes, logo.
2. Burning a demo disc (CD) is the most crucial step. Record the songs that you consider the most successful and original. It is better if the disc presents the whole variety of repertoire. Pay special attention to the design of the disc: stylish graphics, a group logo, maybe a photo, a list of tracks and contact information: telephones, e-mail.
3. Create a press release. The demo disc must be accompanied by a well-written press release. You can write it yourself, specifying the group, the direction in which the musicians work, and contacts for communication.
4. Disc replication. Make copies on different types of audio media. Offer recordings wherever possible: these can be radio stations, night clubs, music festivals and charity concerts, cafes and restaurants, companies that organize corporate parties. You should not expect big profits from the first concerts. Even if you work at the opening of eminent colleagues or perform for free in a nightclub. Your task is to simply declare yourself.
5. Connect media. Contact the editors of local magazines or newspapers and offer material - a note about your work, an interview with you or a report from some of your performances.
6. Flyer design. In order to promote a musical group, you will need to create promotional materials - type, for example, flyers. It is not difficult to make them yourself, if you know how to use even the most simple image editors. Connect acquaintances, friends who will help in distribution.
7. Creating your own website. Creating a site will allow you to compile all the information about yourself, as well as upload new songs. For promotion, creating a site is not something that does not suit at all; rather, it is information for future sponsors and for the formation of a fan club. And on the Internet you can promote music in more effective ways:

• Sign up on all available social networks and create communities. Do not neglect musical social networks: “Realmusic”, “MusicForums”, “Yatalant”. Weekly update community posts, write about all the news that relate to your performances.
• Put a video from a rehearsal or a concert on YouTube video hosting. You can create your own clip, telling about the group.
• Use internet labels. In fact, they are the same recording studios, but they distribute tracks to online communities. You can record your album without spending huge amounts of money.

The proposed scheme shows how to unleash a musical group at the initial stage. By performing these simple actions, you will eventually determine for yourself the most convenient ways to promote your music.

The author - Galina Shutova